Privacy Policy
1. Who we are
Asia Partner Group AB ("APG", "we", "us") is a commercial consultancy registered in Sweden. We help Asian companies build a commercial foundation in Europe. Our registered address is available on request at info@asiapartnergroup.com.
2. What data we collect
We collect personal data only when you actively provide it — for example when you submit our contact form or book a strategy call. The categories of data we may collect include:
- Name and job title
- Company name and country
- Email address
- Information you include in your message or call request
We also collect limited technical data through analytics (see our Cookie Policy), such as pages visited and approximate geographic region. This data is aggregated and not linked to individuals.
3. How we use your data
We use the information you provide to:
- Respond to your enquiry or schedule a strategy call
- Prepare relevant context ahead of an initial meeting
- Send follow-up communications directly related to your enquiry
We do not use your data for unsolicited marketing, and we do not sell or rent your data to third parties.
4. Legal basis for processing
We process your personal data on the basis of your consent (when you submit a form) and our legitimate interest in responding to business enquiries. You may withdraw consent at any time by contacting us.
5. Data retention
We retain enquiry data for up to 24 months unless a longer period is required to fulfil a business engagement or comply with legal obligations. You may request deletion at any time.
6. Your rights
Under the GDPR you have the right to access, correct, delete, or restrict processing of your personal data. You also have the right to data portability and to lodge a complaint with the Swedish Authority for Privacy Protection (IMY) at imy.se.
To exercise any of these rights, email us at info@asiapartnergroup.com.
7. Third-party services
We use a small number of third-party tools to operate our website and communicate with clients. These include email delivery services and website analytics. All processors are contractually bound to handle data in accordance with GDPR.
8. International transfers
As a business operating between Europe and Asia, some data may be accessed by team members in non-EEA countries. In all cases we ensure appropriate safeguards are in place, including standard contractual clauses where applicable.
9. Changes to this policy
We may update this policy periodically. Material changes will be noted at the top of this page with a revised date. Continued use of our website after changes constitutes acceptance.
10. Contact
For any privacy-related question or request, contact us at info@asiapartnergroup.com.