We Help Asian Companies Enter and Grow in Europe

We help Asian companies build the commercial foundation to earn trust and win business in Europe.

Check your EU readiness Our approach
Trusted by companies entering Europe from China and Asia 30+ Years cross-border experience SE · 中国 Sweden and China based team with local execution

Six building blocks. Each one essential.

Asian companies lose EU deals not because of their product — but because of how they show up. These six building blocks remove the blockers before they cost you.

Build trust in the European market

Your European front door — built for the buyers, distributors, and procurement teams you need to reach. GDPR-compliant, mobile-first, and live in 4–6 weeks.

Stay ahead of EU regulations

PPWR, REACH, CE marking, and Digital Product Passport readiness — handled before your first buyer meeting. Compliance as a competitive edge, not a late-stage blocker.

Position your brand for Europe

A visual identity built for the European market — one that signals trust, professionalism, and long-term commitment from the very first impression.

Create a scalable sales foundation

The materials that open doors — pitch decks, one-pagers, and capability statements structured around how European enterprise buyers actually make decisions.

Enable digital product compliance

Build authority before the first email. A professional digital presence that generates inbound interest and signals long-term market commitment.

Access European commercial networks

Warm introductions to Nordic and EU buyers, distributors, retailers, and partners — through a real, active network built over a decade of cross-border commercial work.

Fixed scope. Real European market access.

Fixed-scope engagements designed to make Asian companies credible, compliant, and commercially ready.

Foundation

EU Foundation

Your first step into the European market.
€9,500 one-time

The minimum viable EU presence. A credible website, brand identity, and compliance documentation — so buyers don't reject you before you've had a conversation.

  • European-ready website
  • Brand positioning
  • Company presentation
  • Compliance basics
  • Professional email / domain
Most popular

Europe Ready

Your full European go-to-market infrastructure.
€24,500 one-time

Complete European market-entry infrastructure built to pass procurement, compliance, and buyer due diligence.

Growth

Scale in Europe

Active pipeline development in Europe.
€4,500 / month

Active pipeline development with hands-on support. We open doors, make introductions, and sit alongside you until commercial relationships are established.

Trusted by teams working with European buyers in:

Packaging • Manufacturing • Consumer Goods • Industrial Products

Proven European market entry

From zero European presence to qualified buyer conversations — structured, repeatable, and proven.

3
Sectors
90
Days to first pipeline
€M+
Buyer opportunities opened
ZTSPT — Shanghai ZT Smart Packaging Technology · Smart Packaging · Shanghai

Built an enterprise pipeline in 90 days

Challenge

No EU brand, website, or compliance positioning. Zero recognition among European buyers.

Solution

APG built the full commercial infrastructure — website, PPWR & DPP positioning, LinkedIn, and sales materials.

Outcome

Enterprise buyer meetings opened with Nefab Group and major Nordic procurement teams in 90 days.

SectorSmart Packaging · RFID
GeographyNordic + EU
Timeline90 days · 2025–26
OutcomeQualified meetings with Nefab, Boxon & enterprise buyers
Conversations opened with
Nefab Group Boxon Nordic enterprise buyers
See full transformation →

Perspectives on European market entry

Practical thinking on EU regulations, buyer behaviour, and what it takes to win in European markets.

01 Buyer Trust

How European Buyers Evaluate Suppliers

European buyers rarely make decisions based on price alone. Trust, transparency, and long-term reliability often matter more than a lower quote.

Insight Commercial trust
Length 5 min read
Read article →
02 Digital Presence

Why Most Asian Websites Fail in Europe

A website is often the first due diligence step for European customers. If it doesn't build trust, buyers simply move on.

Insight Brand & digital
Length 4 min read
Read article →
03 Market Entry

The First 90 Days of Entering Europe

The first decisions often determine whether a market entry succeeds or fails.

Insight Strategy
Length 5 min read
Read article →
04 Brand & Trust

How to Build Trust Before the First Meeting

European companies often decide whether to engage before any conversation takes place.

Insight Commercial trust
Length 4 min read
Read article →

We know both sides of the table

Entering Europe is harder than it looks. Buyers are risk-averse. Regulations are complex. The gap between a great product and a signed contract is wider than most Asian companies expect.

APG was built to close that gap. Based in Sweden, with deep roots across China and Asia, we've sat on both sides of the table.

We know what European buyers expect before they engage — and we build it for you.

30+
Years Nordic–Asia
中文
Mandarin-speaking
EU
EU Regulations & Market Access
SE
Malmö, Sweden

Get a free Europe readiness assessment

Find out exactly where European buyers lose confidence in your company — and what to fix first. Free, no commitment.

Check your EU readiness

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